Legal Marketing Trends you need to know to get more clients. 6 Secrets to Marketing Your Legal Practice in 2019
How important is your firm’s client base? If this question seems like a no-brainer, it’s because it is. Fostering a steadily growing client base is a vital ingredient for any successful legal practice. Growth equals profits. Yet the competition is tougher than ever before and it’s now harder to acquire ideal clients. Here’s 5 secrets to marketing your legal practice for better ways to attract the best clients and cultivate talented recruits.
Good law firm marketing takes time and the right strategies. Any time spent on a marketing campaign that fails is time wasted!
The fact is that your firm isn’t going to grow on its own. You need to not only attract and convert new clients. You need to outperform and outrank other competing law firms.
You can either accept legal marketing as a necessary evil, or watch your profits flatline.
1. Embrace Digital Marketing
Marketing your firm is not as difficult as you think with the right digital marketing team behind you. Just as your client needs your team of legal professionals to help them win their case, you need the right marketing team behind you to succeed.
Here are the top 5 legal marketing techniques that will allow you to have a ‘set it and forget it’ approach to marketing.
2. Make sure you have a professional website. Your website will be the number one determining factor for whether or not you get the right clients.
Your site needs to not only have a state of the art up to date appearance but it needs to be:
- Mobile friendly
- Have easy navigation
- Be easily found
- Be authoritative
3.You must invest in SEO for lawyers. Having a stunning, appealing website is one thing but it will serve your legal practice no good if no one can find it.
Search engine optimization is the practice of making sure your website shows up higher in the search engines like Google and Bing when potential clients are looking for your services.
Organic SEO takes time. While waiting for this process to occur you must invest in SEM in the form of Google Ads and Facebook ads to have your practice show up in the top of the search headings. This is vital to compete with other top firms.
4. Content marketing to expand your online footprint is another major factor in whether your law firm will appear as an authority in your industry.
Adding your practice to relevant directories, local SEO platforms such as Google My Business, creating high converting email campaigns, adding valuable blog articles to your website, and including your firm to the top legal citation sources is all highly recommended.
5. Lawyers need to be on Social Media.
These days 95% of millennials expect all business and brands to have a presence on social media. If you’re not found, they are certain to go elsewhere. Your Facebook page gives potential clients a visual representation into who you are and what your practice is all about as well as an immediate way to contact you.
6. Manage your reputation
Everyone and their brother checks online reviews these days and your practice is no exception.
Reviews and testimonials build trust with potential clients. Publishing these reviews on your website is a great way to build up your reputation and set your law firm apart.
For expert law firm marketing tactics and tips contact Bullseye Law Firm Marketing. We are the experts in Digital marketing for law firms and businesses to help you stand out in the crowd.