Video increases trust and improves conversions for law firms

If you’re looking to attract a wide viewership to your law firm, drive leads, improve your Google ranking and get more clients, it’s been proven that including law firm video marketing will bring you instant engagement and more credibility. We live in an increasing visual landscape and video is one of the most compelling ways to convince a potential client or website visitor to remain on your site. Informative video marketing for law firms is quickly becoming the way to capture more attention, prospects and more clients.

The Numbers Don’t Lie

Consumers attention spans are getting shorter. 72% of consumers would prefer to watch a video now than learn about a product or read text. People now go straight to YouTube if they want to learn about something. YouTube is the second most popular search engine after Google, and web pages with videos in them generally experience a 157% increase in organic traffic. By 2019, videos will account for 85% of online traffic in the US.

Visitor want information about a law firm before they ever pick up a phone or fill out a contact form. Visual data is processed 60,000 times faster than text alone.

Incorporating a video into your law firm website, content and social media will only help to engage and captivate your audience and potential clients more.

Studies show that consumers prefer short, engaging videos. The best marketing videos should be under three minutes for profile videos and under 60 seconds for ads. There are many easy ways to create simple professional videos whether on YouTube, for Facebook Live or Instagram Live.

When creating videos for your law firm it’s helpful to include the following information in your marketing strategy:

• Differentiate yourself to set your law firm apart from the rest of the pack
• Offer guarantees – Inspire a feeling of trust and security
• Use testimonials – Convince potential clients you’re the firm for them
• Make it personable and provide company information
• Provide a strong CTA – call to action for what you would like the viewer to do. Add your contact information and URL to your website, along with your social profiles as well as links to any other videos.

Law firm video marketing is an inexpensive way for your firm to capture your target audience’s attention, set yourself apart and emphasize your specialties and services. Bullseye Law Firm Marketing can offer the best strategies on how to achieve this so your message is clearly delivered and not lost in translation.

Contact us today for more information on video marketing stratagies for your firm 800-610-8140.